Event audiences only have a negative impact on the environment, and this burden lies solely on event organizers.
A FRAGMENTED LANDSCAPE
ATTENDING A FESTIVAL IN THE UNITED STATES HAS
2X
THE NEGATIVE ENVIRONMENTAL IMPACT COMPARED TO FESTIVALS IN THE UK
The event industry in the US is fragmented, and even with the massive influence events have on culture, no comprehensive effort has been made to understand the impacts and unite the stakeholders.
WHY IS THIS HAPPENING?
Even with the major influence events have over brands and consumers, many lack the budgets, workforce, and understanding to integrate effective environmental programs.
EVENTS
80%
fans purchase products from sponsors after an experience
>30%
average waste diversion rate across music festivals in US
Many event audiences are composed of people who care… but many aren’t effectively educated and the organizer has a responsibility to create an ecosystem for their audiences to thrive in!
AUDIENCES
60%
of millennials would pay up to 10% more to support a sustainable brand
Brands have a desire to engage eco-friendly consumers, but rarely have opportunities to support credible and effective environmental projects.
BRANDS
62B +
spent on experiential marketing in 2018 alone within the US
We work at the intersection of organizers, audiences, and socially-minded brands.
CHANGING THE NARRATIVE
We aim to pioneer a new normal in the event industry.
OUR VALUES
Collective Success
We aim to unify organizers, brands, and audiences to create a better and more prosperous future.
Investing in The Future
We are investing in a future where the planet is a primary factor in any decision-making.
Total Transparency
The strongest solutions come from open communication, collaboration, and sharing best practices.
Shifting the Narrative
When made accessible and desirable, people will not only welcome but rally behind sustainability.
The day you plant the seed isn’t the day the tree grows.
OUR MANTRA